A keynote speaker at events including TEDx and SXSW Sydney, and a member of The Italian Association for Artificial Intelligence (AIxIA), Selim examines the evolving relationship between humans and machines-not just as tools, but as new cultural actors shaping how we think, feel, and create.
With more than 100 international awards to his name, including Italy's first Innovation Lion at Cannes Lions International Festival of Creativity, his current focus is on behavioral engineering, synthetic creation, and the future of human expression in the age of AI.
Email,
Polaroid
Substack
Threads
TikTok
X (Formerly Knows As Twitter)
Education
Advanced-AI For Business (Certificate)
Oxford Said Business School
2023
Bachelor of Advertising (Degree)
Istanbul Bilgi University
2008
Social Psychology (AFS-Exchange)
Griffith Institute
2003
Bahcesehir College (HS)
1997
Employment
Global Head of A.I.
LePub (Part of Publicis Groupe)
2024 - Ongoing
Global Executive Creative Director
LePub (Part of Publicis Groupe)
2021 - Ongoing
Executive Creative Director
Ogilvy Istanbul (WPP)
2015 - 2021
Executive Creative Director
GTB Istanbul (WPP)
2016 - 2019
Associate Creative Director
Head of Art
Leo Burnett Group Russia
2012 - 2015
Head of Art
Art Director
Leo Burnett Istanbul
2010 - 2012
Art Director
DDB&Co. Istanbul
2008 - 2010
Art Director
Assistant Art Director
Lowe Istanbul
2004 - 2008
Referrals
“I have been working with Selim for many years and I know him not only as a great professional, but also as a great person to work with, a very human person taking care of those who work with him. Selim is an inspiring team leader, ready to support and guide his team.
Selim has the advanced understanding of AI systems, he has completed Google’s AI programs and is writing a book in generative AI called “Slow Creativity". Selim has a great expertise in design and craft, leading this experience in all the agencies he worked with.
Working with Selim is an unforgettable experience every employer and employee will obtain apart from enjoying his never tiring efforts to achieve excellent results!”
Tatiana Maslova
Chief Operating Officer
Publicis Groupe Italy
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“There is no doubt that Selim is a creative genius who always strives to do great work and accomplishes incredible results. But beyond that, he has a way of working that is very rare. He is able to be a great leader to his team, an exceptional partner to the different departments he works with, and he doesn’t view any task as too small or too big. He is always there to support even the smallest projects, meanwhile managing an entire creative department with gusto. He cares deeply for the people he works with and always approaches work with the perfect combination of strategical thinking and creative vision. He is a phenomenal talent with an humble attitude and he is truly one of the best leaders in the industry.“
Simge Okut
Sr. Brand Strategist
Amazon
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“Selim is one of those ECD’s who makes a great partner to any Managing Director running an ad agency (and I was very lucky to be one) with the way he handles the fine balance between creative integrity and pressing realities of the business. He’s a perfectionist, great collaborator and mentor at the same time, so anyone working with him comes away with wider skill-sets and more refined taste. I’ve always admired how he could look beyond the face value of standard briefs, seeing the real creative and/or business potential in them and also giving every project, regardless of the client profile or budget limits, it’s due care and attention, no matter how overloaded he might be. But one thing that truly sets him apart in an industry, where quite often unwanted behavior wrongly construed as talent, is his most pleasant personality and caring heart. He’s a living proof that you can win Awards and new clients and be a nice person at the same time.“
Elif Adali Erten
Interactive Lead
Accenture
Skills
Creative Leadership
AI Strategy
Innovation Strategy
Brand Building
Concept Development
Creative Direction
Executive Leadership
Team Building
Storytelling
Public Speaking
Thought Leadership
Cultural Insight
Design Thinking
Product Vision
Transformation Leadership
Workshop Facilitation
Client Leadership
Strategic Thinking
Future Thinking
Talent Development
Award Experience
Cannes Lions
> including Italy’s First Innovation Lion
Clios
One Show
Andy’s
Eurobest
London International Awards
New York Festivals
Golden Drum
Effie’s
Awwwards
Webby Awards
Cresta
De’zeen
ADCI
Brand Experience
Press
Absolut Vodka
Adidas
Audi
Barilla
Cadbury
Campari
Coca-Cola
Cornetto
Disney
Dove
Fanta
Fiat
Ford
Garnier
Hellman’s
HSBC
International Olympic Committee
Jeep
Johnnie Walker
KFC
Kimberly-Clark
Kleenex
Kotex
Lavazza
L’Oreal
Maxfactor
Megafon
Migros
Nike
P&G
Philips
Pizza Hut
Powerade
Samsung
Silversea
Tele2
Tinder
Turkcell
Unilever
WWF
LBB
2025
‘AI brought these iconic Campbell’s, Apple, and Penn tennis print ads to life’
Fast Company
2024
‘Il gagdet di Barilla per cuocere la pasta a fuoco spento‘
Wired Italy
2022
