Philips Trim Type — Selim Unlusoy / Creations + Collaborations

SELIM UNLUSOY
Creations + Collaborations

V16.3/ITA

Global Head of A.I. at LePub - voted "The Best Creative Agency in the World" by prestigious rankings. He leads a multi-disciplinary team of creators that produces work that goes beyond advertising. A true believer in cross-cultural exchange, he played an active role at AFS for many years. He is a keynote speaker in various events including TEDx, talking on the impact of A.I., design and bio-mimicry. He is also a member of The Italian Association for Artificial Intelligence (AIxIA).

Apart from writing his bio in third person, he has enjoyed winning over 100 international and local trophies including Italy’s only Innovation Lion, Grand Prix in Golden Drum, etc. He was featured in Fast Company, Beaux Arts Magazine, Lürzer's Archive and numerous other publications. He is an eternal student of the relationship between humans and machines, currently focused on behavioral engineering and synthetic creation.

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selim.zip

10 DESIGN / PHILIPS TRIM TYPE

DOC 334—11/2

Although it may not seem as so, arriving to this particular execution took us months and months of on & off trials to find the perfect typeface as well as the right angle for the execution. We tried to write the whole headline in this style. It didn’t work. We tried to write only the word “change” i this style. Still wasn’t pure enough. In the end, we decided to boil everything down to the letter “c”. The outer character is a slab-serif type and we illustrated that by changing the rectangular terminal to a "ball terminal". Plus the arc of stems are made much thinner to underline the change.

AD: Deniz Şencan

Type Design: Taner Ardalı

Post Production by: AllD Studio

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