Gamer Grease — Selim Unlusoy / Creations + Collaborations

SELIM UNLUSOY
Creations + Collaborations

V16.3/ITA

Global Head of A.I. at LePub - voted "The Best Creative Agency in the World" by prestigious rankings. He leads a multi-disciplinary team of creators that produces work that goes beyond advertising. A true believer in cross-cultural exchange, he played an active role at AFS for many years. He is a keynote speaker in various events including TEDx, talking on the impact of A.I., design and bio-mimicry. He is also a member of The Italian Association for Artificial Intelligence (AIxIA).

Apart from writing his bio in third person, he has enjoyed winning over 100 international and local trophies including Italy’s only Innovation Lion, Grand Prix in Golden Drum, etc. He was featured in Fast Company, Beaux Arts Magazine, Lürzer's Archive and numerous other publications. He is an eternal student of the relationship between humans and machines, currently focused on behavioral engineering and synthetic creation.

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selim.zip

07 GAMER GREASE

DOC 234—34/2

DEUS: 088/26812—81
REX-13: 978-0882681/283

A series of studies on the residual traces left behind on mobile gaming devices—human grease, an ephemeral yet telling imprint of interaction. Often dismissed as an unfortunate byproduct of our tactile existence, these delicate patterns are seen as an obstruction, an unwanted veil between user and content. But I see something else.

To me, these ghostly residues form a living cartography of engagement, mapping the subconscious gestures of players as they navigate virtual landscapes. They are artifacts of concentration, dexterity, and habit—each streak and smudge an unintentional testament to the choreography of play. Within these marks, I find echoes of frustration, victory, and immersion, a silent dialogue between human intention and digital response.

Rather than imperfections, I see these traces as a form of organic data visualization, an ever-changing micro-topography of interaction. Here, the boundaries between the physical and the digital blur, revealing the hidden rhythms of UI/UX design and the ways in which we, as players, leave behind a part of ourselves in the games we play.

This is an ongoing exploration, a study of the unseen artistry embedded in the most fleeting of marks. And so, I continue to play.

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